This Marketing Course describes the strategies of how your products/services will reach and satisfy your customer; this involves awareness creation, promotion, distribution and pricing.
At the end of this module you will be expected to:
- Understand and appreciate the importance of marketing and the marketing plan
- Conduct a market survey and in depth analysis of the proposed market
- Carry out customer and competitor analysis, and estimate your market share
- Outline all the viable market opportunities and challenges in the market
- Develop the marketing plan