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About Course

This Marketing Course describes the strategies of how your products/services will reach and satisfy your customer; this involves awareness creation, promotion, distribution and pricing.

At the end of this module you will be expected to:

  • Understand and appreciate the importance of marketing and the marketing plan
  • Conduct a market survey and in depth analysis of the proposed market
  • Carry out customer and competitor analysis, and estimate your market share
  • Outline all the viable market opportunities and challenges in the market
  • Develop the marketing plan


Course Content

Marketing & Planning
This course shows you how to prepare a market plan in marketing your products and services to reach to your target audience. It also explains the 5 P's required in the process.

  • Marketing And Planning
  • QUIZ

Marketing Strategy & Action Programs
This module answers the question, How do we get there? Or How do we meet the set targets (goals and objectives)? We get into the action steps other than planning.

Annex: Group Session



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