ENTREPRENEURSHIP

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About Course

At the end of the learning course the learner should:

  1. Acquire necessary knowledge and skills required for organizing and carrying out entrepreneurial activities, to develop the ability of analysing and understanding business situations in which entrepreneurs act.
  2. To master the knowledge necessary to plan entrepreneurial activities.
  3. Develop the ability of analysing various aspects of entrepreneurship – especially of taking over the risk and to contribute to their entrepreneurial and managerial potentials.

Course Content

INTRODUCTION TO ENTREPRENEURSHIP
Content: a) Understanding Entrepreneurship b) Entrepreneurship Who is an entrepreneurship c) Key elements of an entrepreneur d) Areas of innovation as entrepreneur e) Concept of entrepreneurship f) Factors limiting entrepreneurship g) Entrepreneurial Behavior h) Advantages and disadvantages of entrepreneurship Advantages Disadvantages

  • INTRODUCTION TO ENTREPRENEURSHIP
  • QUIZ

MAIN TYPES OF ENTREPRENEURSHIP
Content: a) Introduction to types of entrepreneurship b) Small business Entrepreneurship Scope of small businesses Characteristics of a small business Strengths of small businesses Reasons of failure for samll business c) Scalable Startup entrepreneurship Characteristics of entrepreneurship Advantages of Scalable startup Disadvantages of scalable startup Examples of scalable startup businesses d) Large Company Advantages of large company Entrepreneurship Disadvantages of large company Entrepreneurship e) Social Entrepreneurship Benefits of Social Entrepreneurship Disadvantages of social Entrepreneurship Types of social Entrepreneurship

MARKETING: FIRST STEPS FOR NEW ENTREPRENEURS
Content: a) The Four P’s in marketing b) Product c) Price Some of the common pricing strategies d) Place Direct sales Resellers sales (sales through an intermediary) Will you pursue intensive, selective or exclusive coverage e) Promotion Advertising methods to promote your product

ENTREPRENEURSHIP LIFE CYCLE
Content : a) Why do you want to start your o wn business ? b) The stages of a business life cycle s Startup stage Growth stage Maturity Stage Decline stage c) What next after a decline of your business ? d) Tips and Tricks for Entrepreneurs e) Summary

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